YOUR IDEA F*CKING SUCKS: HOW TO ACTUALLY SELL TV

As the television landscape continues to go through disruption and seismic shifts, the aspect of this world that perhaps changes the most dramatically week to week and month to month is the world of unscripted programming. With streaming services such as Netflix, Amazon and YouTube Premium now expanding their footprint within this space, how does the broader marketplace continue to change? What does a basic cable unscripted series look like anymore? How does high level talent both in front of and behind the camera help to move the needle with buyers? What are the latest trends in terms of premium anthology versus more serialized content? What is able to cut through the clutter in an increasingly crowded documentary, factual and reality space? And what will happen next?

-Takeaways-

What is the difference between unscripted for streaming services versus basic cable?
As premium unscripted series continue to thrive on streaming services and premium cable services, what unscripted series can thrive on basic cable?
What are the current buying trends across all buyers in the unscripted space?

-Speakers-

Elsa Ramo, Managing Partner, Ramo Law PC
Andrew Fried, Founder & President, Boardwalk Pictures
Lee White, Agent, WME
Michael Bloom, Senior Vice President, Unscripted Series and Specials, TBS & TNT

-Organizer-

Elsa Ramo, Managing Partner, Ramo Law PC

Vote for our panel by August 30, 2018, at SXSW Panelpicker.