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Labor Day weekend saw blockbusters old and new buoyed by cheap tickets, as was a limited openings like Saloum with multiple sold out screenings at two theaters, including every showtime on Saturday.<\/p>\n
Over 3,000 theaters, including IFC Center and Alamo Drafthouse LA, where the French-Senegalese indie film began a qualifying run, offered $3 tickets for National Cinema Day. The promotional event is seeing preliminary box office returns of $24.3 million dollars for Saturday, according to Comscore. That\u2019s 9% ahead of the preceding Saturday, even with discounted admissions, but strongly favored re-releases from Spider Man: No Way Home from last year to Jaws, from 1975, and tentpoles that have been in theaters for weeks and months led by Top Gun: Maverick. The box office was up 100% on Saturday from Friday but skewed heavily to its top ten titles.<\/p>\n
Those did not include Focus Features\u2019 Honk For Jesus. Save Your Soul., which opened on 1,880 screens and simultaneously on streamer Peacock, or Gigi & Nate from Roadside attractions on 1,184 screens. Honk for Jesus estimates are $1.44 million for three days and $1.75 million for four. Gigi and Nate is eyeing $1.06 million for the three-day weekend.<\/p>\n
Honk clocked $430K Friday, rising to $610K Sat. The estimate is for $400K today and $310k Monday for the film, which carries a 74% Rotten Tomatoes rating from critics but a C- CinemaScore, along with a 45% in the top two boxes with a low 28% recommend.<\/p>\n
Audiences were 62% female and 61% over 35, with 47% over 45. The mix was 34% White, 10% Latino, 50% Black and 6% Asian\/Other. It played best in in the East, South and Midwest. The film, starring Regina Hall and Sterling K. Brown as a megachurch power couple marred by scandal, was written and director by Adamma Ebo and executive produced by Jordan Peele.<\/p>\n
Gigi & Nate, instead, is carrying a low 24% RT rating from critics, while PostTrak audiences disagreed, giving it an 81% in the top two boxes with a 60% recommend. Those who showed up for this story about a quadriplegic young man and his savoir support monkey were 65% female and 38% between 18-34 and 57% over 35 & 37% over 45. The mix was 64% White, 14% Latino, 11% Black, & 11% Asian\/Other. It played best in the West, Midwest, & South. It was up a strong 88% in total gross from Friday to Saturday.<\/p>\n
\u201cOverall moviegoing was light but the big response to National Cinema day will get us to our goal of strong word of mouth,\u201d said Roadside Attractions co-president Howard Cohen.<\/p>\n
Meanwhile, Jaws, out for the first time in Imax, is grossing an estimated $1.2M over four days from 285 domestic big screens. Its total projected four-day cume is $2.73 million in 1,246 theaters. The pic is ranked no. 10 at the domestic box office.<\/p>\n
Specialty openings: Shudder and IFC Midnight\u2019s Saloum by Jean Luc Herbulot took in an estimated $2,050 for a per theater average of $1,025 for the three-day weekend, and $2,600 for four days (PTA of $1,300). The film, which premiered at TIFF last year, premieres on Shudder Thursday and will expand theatrically nationwide on Friday.<\/p>\n
Documentary Loving Highsmith, from Zeitgeist Films in association with Kino Lorber, is looking at a projected cume of $6,800 for three days and $8,800 for four on one screen. It\u2019s at the Film Forum in NYC, which did not participate in National Cinema Day. It expands to 14 screens next week.<\/p>\n
Specialty holdovers: Breaking from Bleecker Street will gross $648,491 (three-day) and $766,731 (four-day) in its second weekend on 909 screens Total cume after the four-day weekend will be a projected $2.16M. The film with John Boyega as a former Marine Corps veteran saw grosses more than double from Fri. to Sat. (Friday \u2013 $143,062; Saturday \u2013 $308,362; Sunday \u2013 $197,067; Monday \u2013 $118,240.)<\/p>\n
The Good Boss from Cohen Media Group with Javier Bardem saw a three-day gross of $115,046 in a major expansion to 143 theaters in week two from 13 for a cume of $149,230. Miami arthouses were a standout and it held well in New York.<\/p>\n
View this article at Deadline<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" \u2018Jaws\u2019 Takes A Bite Out Of \u2018Honk For Jesus\u2019, \u2018Gigi & Nate\u2019 \u2013 Specialty Box Office: Labor Day weekend saw blockbusters old and new buoyed by cheap tickets, as was a limited openings like Saloum with multiple sold out screenings at two theaters, including every showtime on Saturday. Over 3,000 theaters, including IFC Center and
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