![\"Logo](\"http:\/\/vqt.nlm.mybluehost.me\/new\/wp-content\/uploads\/2015\/11\/deadline-hollywood-logo-o-300x39.png\"){kind=logo}
<\/p>\n<\/p>\n
Roadside Attractions\u2019 faith-based family comedy Family Camp opened to $1.42 million and is no. 9 of the top 10 ten this weekend on 854 screens. One of the strongest specialty openings this year, the film saw a release campaign led by WTA Media lean heavily into the faith-based audience with strong grassroots marketing to churches and ministry organizations, an active digital and social presence and partnerships with the K-LOVE and Air1 faith-based radio networks.<\/p>\n
Star Tommy Woodard and Eddie James (The Skit Guys) have promoted the film at their live events for the past six months.<\/p>\n
Top performing markets were centered in the Midwest and South and include LA\/Orange County, Dallas-Ft. Worth, San Antonio, Phoenix, Oklahoma City, Nashville, and Sacramento for the story of two polar-opposite families that find themselves reluctantly sharing a cabin for a week away at church camp. With a highly coveted camp trophy at stake, dads Tommy and Eddie end up lost in the woods.<\/p>\n
\u201cWe are happy with Family Camp\u2019s Top 10 performance as the indie market begins to open up. Families turned out across the country for this faith-based comedy,\u201d said Roadside co-president Howard Cohen. The specialty box office has been notoriously hard to predict but he had hoped to be in the seven figures.<\/p>\n
Estimated three-day box-office grosses for the PG-rated pic, PSA of $1,670, broke down to Friday: $499,110; Saturday: $530,095; Sunday: $397,570.<\/p>\n
Meanwhile, Neon\u2019s unrated Pleasure, the debut feature by Sweden\u2019s Ninja Thyberg about the Los Angeles porn industry made $17.3K on two screens in NY and LA for a PSA of$8.6K. Breakdown \u2013 Friday: $10.3K; Sat: $3.8K; Sun: $3.1K.<\/p>\n
Bleecker Street\u2019s Montana Story about a complicated reunion of estranged siblings on their family ranch, grossed $20.1K this weekend in four theaters for a PTA of $5,026. Breakdown \u2013 Friday: $8,743; Saturday: $6,492; Sunday: $4,869. It will be rolling out to reach about 300 theaters Memorial Day weekend.<\/p>\n
IFC Midnight\u2019s The Innocents from Eskil Vogt (Best Screenplay Oscar winner with Joachim Trier for The Worst Person In the World) opened in 32 theaters for a weekend gross of $12,500 and a PSA of $391.<\/p>\n
Greenwich Entertainment\u2019s Mau, a documentary portrait of renowned Canadian designer Bruce Mau, grossed an estimated $7.5K on two screens for a PSA of $3.75K.<\/p>\n
Sony Pictures Classics opened Jazz Fest: A New Orleans Story to a debut of $7,469 on five screens, with a per screen average of $1,494.<\/p>\n
The overall box office \u2014 commercial and specialty \u2013 is still trying to find its footing.<\/p>\n
\u201cLast weekend, it was Doctor Strange with $185 million [dropped sharply this weekend] and then Firestarter with disappointing $3-4 million, day-and-date on Peacock. The same thing in specialty. With Everything Everywhere All At Once throwing off big numbers,\u201d while more traditional The Duke, Petit Maman and others hover in a lower range versus pre-pandemic, said one distributor.<\/p>\n
Breaking $5k for specialty \/arthouse is now considered solid open, a new normal, as older arthouse demos continue to dither about returning the theaters. The ArcLight LA closed a year and a half ago. The Landmark LA announced last week it is shutting at the end of May. Plus some day-and-date openings or short windows. \u201cTo say you can get the same per-screen averages [as before] is not realistic. There\u2019s a recalibration of what\u2019s considered good and bad, and it changes every week.\u201d<\/p>\n
View this article at Deadline<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Faith-Based \u2018Family Camp\u2019 Pitches Tent In Top 10 Carried By Midwest, South \u2013 Specialty Box Office: Roadside Attractions\u2019 faith-based family comedy Family Camp opened to $1.42 million and is no. 9 of the top 10 ten this weekend on 854 screens. One of the strongest specialty openings this year, the film saw a release campaign
+ Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,10,23],"tags":[],"class_list":["post-5150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chad-russo","category-deadline","category-elsa-ramo"],"_links":{"self":[{"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/posts\/5150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/comments?post=5150"}],"version-history":[{"count":2,"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/posts\/5150\/revisions"}],"predecessor-version":[{"id":5152,"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/posts\/5150\/revisions\/5152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/media?parent=5150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/categories?post=5150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ramolawpc.com\/new\/wp-json\/wp\/v2\/tags?post=5150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}